August Consulting in association with Writers War Room presents
One-Year Magnetic Writing Academy
Start: August 1, 2018
End: July 31, 2019
Training medium: WhatsApp
COURSE OBJECTIVE
This course will make you:
- Improve on your understanding of the English language for effective communication
- Avoid or reduce common mistakes in communication
- Punctuate effectively
- Learn how to research, plan, and organize your writing
- Learn how to write attention-grabbing headlines
- Write more result-oriented letters, reports, speeches, and proposals
- Understand the art of creative writing
- Write in a lucid and compelling way
- Learn how to edit your writing for special effect
- Communicate more effectively on the Internet
- Learn how to draw huge traffic online
Course Content
INTRODUCTION TO MAGNETIC WRITING
- What is magnetic writing?
- Why is magnetic writing critical?
- How to become a Magnetic Writer
WHAT IS BUSINESS WRITING?
- Is business writing an art or a science?
- Why effective business writing is essential
- What do you want to write?
- Why do you want to write?
- To whom do you want to write?
- What effect do you want to achieve?
- What tone should you adopt for maximum effect?
- What do you do before writing?
– Planning
– Researching
– Organising
USE OF ENGLISH
- Grammar
- Agreement
- Clarity
- Mastering the Tenses
- Pluralisation
- Word Choice
- Understanding Parts of a Sentence
- Parts of Speech
- Special focus on verb, noun, adjective
LANGUAGE – TECHNICAL
- Punctuation
- Capitalization
- Codes for spelling difficult and confusing words
- Frequently Confused Words
- Differentiating between Standard English and American English
- Avoiding Common Mistakes in English
- Avoiding Clichés
WRITING
- The Headlines That Grab Attention
- The Paragraph
- Essay Writing
- Outlining, Drafting, Writing and Reviewing
- Essay Parts
- Introduction
- Body
- Conclusion
- Essay Types
- Descriptive
- Narrative
- Argumentative
- Expository
- Avoiding Plagiarism
BUSINESS WRITING FORMS
- Official Letter Writing
- Speech Writing
- Writing proposals
- Writing Reports
- Executive Summary
- Editing
- Formatting
OTHER FORMS OF WRITING
- News writing
- Feature writing
- Opinion writing
- Issuing press releases
CREATIVE WRITING
- Crafting your short stories
- Creating a novel
BLOGGING/ONLINE COMMUNICATION
- Understanding the online world
- Researching on the Internet
- Communicating via Email
- Publishing Online
- Secrets to drawing traffic
POINTS TO NOTE
- We want to transform 20 people from regular writers to magnetic writers
- Only serious and committed people are welcome
- Those who are too busy or too big to follow the directives and do the recommended assignments are not welcome
- Those who don’t like to read are not welcome
FOR WHOM?
- Corporate executives who wish to transform their writing skills through non-complicated, easy-to-follow, practical means
- Corporate communications executives who want to write better speeches, press releases, etc
- Banking professionals, IT professionals, and other professionals and individuals who have a burning desire to write but do not know how to go about it
- Serious bloggers who want to create their own content but are not satisfied with their ability to hold readers’ attention and draw traffic to their blogs
- Those who want to make money from writing
SOME TAKEAWAYS
At the end of the course, participants will achieve the following:
- Will have written at least 12 essays/short stories
- Will have completed the writing of a book
- Will have received the capacity to start earning money from writing
COURSE FEATURES
- Convenient
- Practical
- Personal attention to each individual
- Learning without being in a physical class
- Lack of shyness because of no fear of being judged by others
FACILITATOR
The training will be facilitated by Azuka Onwuka
- A. (Hons) English (Nigeria)
- MA English (Lagos)
- PhD (English) – in progress
- Author of 4 books and several unpublished works
- Popular columnist with The Punch newspaper
- Traffic-pulling blogger
- Trained copywriter/advertising practitioner
- Trained public relations practitioner
- Trained journalist
- Apostle of magnetic writing
COURSE FEE
- On or before July 10, 2018: N100,000
- After July 10, 2018: N150,000
Bank account details:
August Consulting Limited
GTBank
000.276.2363
- Don’t miss this opportunity if you want to transform your writing capability.
